Madhavedi DS, Sudhaker P, Prathima C, Chakradhar G. A STUDY ON MARKETING MIX ELEMENTS (PRODUCT, PRICE, PLACE, PROMOTION) AND THEIR INTERPLAY IN DRIVING CUSTOMER ACQUISITION, RETENTION. TURCOMAT [Internet]. 2024Feb.15 [cited 2025Sep.11];11(3):2649-55. Available from: https://textitlejournal.com/turcomat.org/index.php/turkbilmat/article/view/14490